Guru 1995

‘More Than Just Music’

Yeah I know, the records sales nowadays are in decline, mainly because of illegal downloading, blogs and pirate websites supporting it. Funny thing is that 9 out of 10 making those statements are people who work for, or own a major record label.
You hardly hear independent artists or labels complaining that hard, well, at least most of them.

The ones that are still satisfied with the current music climate are adapting to change.
They know it’s important to transform themselves into a brand, build their own 360 business model, execute creative marketing & promotion strategies, maintain a personal connection with fans, and embrace new technology.

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